What do a group of rich Manhattan prep schoolers have in common with a “freshman by day, secret rock star by night?”  Tweens.  The same core group of fans who recently sold out the Miley Cyrus concert in Cleveland are also obsessed with Serena’s clique, and that’s not a bad thing.  Gossip Girl appeals to an older audience, as well, but according to series creator Josh Schwartz, the younger teens “want the thing that’s slightly out of their grasp.”  So when they see hot socialites like Nate and Blair using the latest tech gadget or wearing the next fashion trend, they do exactly what we did at their age:  nag mom and dad ‘til they plan a shopping trip.  It’s no coincidence that the Mouse just announced over 120 different Hannah products will soon hit the shelves.  Hey, I don’t get it…but the kids who succumb to daily peer pressure certainly do.  “Girls are the original consumers, and the last of the shoppers,” Stephanie Savage, exec producer of Gossip Girl, tells the Philadelphia Inquirer.  Tweens also have a lot of spare time on their hands, since they’re too young to have jobs, which leads to their online involvement with the CW drama—such as downloading music, chatting with other fans in the V.I.P Lounge, or joining the Second Life 3-D virtual world.  Still wondering what all the buzz is about?  It’s not too late to catch up with the first season of Gossip Girl on its new day and time.

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