Word-of-mouth can sometimes be the best advertising, and this summer The CW is relying on its tech-savvy viewers to generate buzz for new and returning series. You want to be the first to see exclusive Fall previews for Supernatural, Smallville and One Tree Hill? They’re being released here online long before hitting the airwaves. Not only are bloggers thrilled with this new marketing trend, fans are reacting to the sizzling viral videos as expected—by talking and texting. Network producers have outdone themselves with some truly creative pieces, including a faux real-estate tour of Melrose Place, “TV to Talk About” image promos for each new drama (The Beautiful Life version is great), behind-the-scenes “Making of Melrose Place” videos filmed by the cast, and several helpful up-to-speed recaps. Smallville’s Season 9 teaser has drawn raves; check it out below, and visit our individual show pages for more fresh, first-look material.
Real-estate tour of Melrose Place
TBL promo: TV to Talk About
