Episodes prove CW has tough Monday decisions
Wednesday, February 24th, 2010
When The CW recently gave early 2010-11 renewals to five series, two dramas were conspicuously missing from the list—Monday favorites One Tree Hill and Life Unexpected. Last night reaffirmed why fans are lobbying hard for both to return this fall. Zap2it calls the Tree Hill winter finale “one of the best episodes the show has produced in years,” particularly the scenes involving Bethany Joy Galeotti (Haley) and Bess Armstrong (her dying mother). “They really have marvelous acting chemistry, and this story has given Galeotti a chance to shine.” After seven years, this cast—perhaps more than any other on the network—does feel like a part of the family, and it’s easy to relate to their emotional struggles. Later, Life Unexpected ramped up the friction with another strong outing. Whether it was Lux and Bug, or Cate and Ryan/Baze, simmering feuds boiled over to really shift the relationship dynamics…and the upcoming preview looks downright explosive. Even pitted against the Olympics juggernaut, the two series combined to draw nearly 20% more viewers than the prior week, The CW notes. Wednesday encores of Life Unexpected have also performed well; and with Gossip Girl returning in two weeks, Lux and Co. may find even more viewers in their new 8pm timeslot. One Tree Hill, meanwhile, will finish the season with four new episodes beginning April 26. The timeslot-sharing experiment has not only kept fresh episodes on the air, but also enabled a critically-acclaimed new show to find a place in the lineup. And with an overload of interesting fall pilots (a great problem to have), it wouldn’t be surprising if the CW Monday success story expands to other nights, as well.







The first six weeks of the new TV season have offered an excess of hair-raising storylines and head-scratching mysteries. For example…
For a show whose creator says owes its existence to ‘flying under the radar,’ One Tree Hill has received an inordinate amount of press this week—and for good reason. Through its first three fall airings, the 7th-year darkhorse has outpaced drama peers Gossip Girl, 90210 and Melrose Place, while pulling off yet another successful reboot of the series. Fresh actors like Robert Buckley (Clay), Jana Kramer (Alex) and Austin Nichols (Julian) have given the writers “a new canvas with different colors” to add adrenaline to storylines, says producer Mark Schwahn. And while heartfelt moments remain a trademark, scandal is roaring throughout the seaside community. Longtime villain Paul Johannson (Dan) tells the L.A. Times, “Sometimes I just put a script down and go, ‘Mark’s sick.’ But it’s an evil genius; we’re never boring.” Schwahn is so impressed with Jana’s take on model/actress “Alex,” he’s making her a series regular, notes The Futon Critic. The two had long talks about walking the tightrope of nasty, dumb and likeable. “We found a balance with that character, and she’s just killing it,” the boss praises. Post-Lucas, the show has steered clear of one person serving as the “moral compass,” leaving everyone open to mistakes; while groundbreaking music, such as Monday’s awesome live performance by Noisettes, continues to drive key scenes. One Tree Hill’s methods have full support of the network. Schwahn and Joe Davola “have always been very inventive and clever producers,” says CW exec Dawn Ostroff. “They’ve reinvented the show multiple times in these bold ways, and it’s always worked.”
The CW has branded its fall lineup as TV to Talk About, and it seems the viewers got a head start on that concept. A new “Social Engagement Index” measures the amount of in-show social activity online against the total viewing audience—in other words, how many people are talking about what they’re watching. One Tree Hill is the runaway winner, followed immediately by 90210. LiveHive Systems, which charts this information, attributes the Tree Hill score to “the combination of a story format that’s well-suited to active social discussion and interactivity, and a demographic that gravitates to multiplatform media consumption,” reports Wilmington Star News. All we know is, based on the first four minutes of the upcoming Season Premiere (