From coast to coast, the reviews are in—and critics are raving about The CW’s new fall lineup, the network strategy, and individual shows.  Here’s a small sampling:

• “Most on-target development: The CW.  A cohesive lineup of culturally-relevant shows engages viewers on myriad platforms.”  - Broadcasting & Cable
• “The theme of the campaign (TV to Talk About) reflects how successful CW executives have been in scheduling series that generate some of the most pervasive buzz for any new primetime shows.”  - NY Times
• “CW has transformed its primetime lineup into one sleek body of fantasy soaps.”  - Washington Post
• “Melrose Place looks like high-gloss, over-the-top trashy fun; and vampires, especially cute ones (Ian Somerhalder, pictured), are hot right now with the network’s target audience.”  - TV Guide
• “For fans of the departed WB, there is a show coming that’s reminiscent of that netlet: The Vampire Diaries.”  - USA Today
• “The Beautiful Life: The return of Mischa Barton and a backstage pass to the scandalous world of modeling…beautiful indeed.”  - TV Addict
• “Parental Discretion Advised feels reminiscent of the WB hit Gilmore Girls.”  - MediaWeek
• “Melrose was an instant favorite before a page was written.”  - Hollywood Reporter
• “The TV show I can’t miss: Gossip Girl.  It’s the next generation of Sex and the City.  The cast is beautifully vapid.  Love it!”  - Life & Style Weekly

Chat.  Text.  Blog.  Tweet. There are so many methods to talk about your favorite TV shows, and after previewing The CW’s impressive Fall slate, we’re gonna need every gadget we can get our hands on.  All four new series look tantalizingly good—so much so, it’s difficult to choose one that stands above the others.  Melrose Place will be paired on Tuesdays with 90210, and returning veteran Laura Leighton (Sydney) is immediately established as the shrewd villainess viewers will love.  The Beautiful Life follows Top Model on Wednesdays, with driven characters we quickly relate to…and a roster of drop-dead gorgeous actor/models.  “They don’t seem to have a problem finding good-looking people,” one media buyer told TV Week.  The Vampire Diaries will lead off Thursdays, as top-rated drama Smallville slides over to anchor a strong Friday.   Midseason newbie Parental Discretion Advised is described by CW exec Dawn Ostroff as “Juno meets Gilmore Girls,” deservedly-high praise for the offbeat family dramedy featuring Shiri Appleby and Kerr Smith.  “The buzz the CW generates transcends television,” Ostroff says.  “It’s become part of the fabric of pop culture.”  TV to talk about.